Better Business Profits Marketing Training For Small Business
When you take a step back there is very little difference between the way successful people have been doing business for hundreds of years and the new world of commerce in the technology age.
Business fundamentals still apply and people still want to buy from people (not faceless corporations or websites with no personality)
You still need to…
Provide A Really Great Product Or Service: (stop and really think about this) It’s not good enough to be average or just a little better than the rest. You need to provide your customer with a buying experience they will remember and talk to their friends about.
But how???
You start by providing customer service that makes people feel cared about, so they know that there is an actual human being who will take care of any problems that may arise.
You also need to make sure that your product delivers the results that you promised (whatever that may be), because in the end that is all any customer really wants.
To get what they paid for.
And when you over deliver who do you think will get their business again next time the need arises.
Here are a few basic business tips to help you stand out from the crowd and dominate your competitors.
Real Human Contact:
The age of technology has made a lot of things much easier and autonomous, but the person-to-person relationships have suffered.
As a business owner a simple hand written note sent with a product, a quick phone call just to see how everything is going or a gift of some type just to say thank you will quickly move your from being a faceless business who sells something they need, to a trusted associate who delivers great products and also cares about them.
Ok now let’s just stop for one second and remember these things don’t just happen.
If you like the idea of creating more loyal customers I suggest you make a note in your diary to implement one of these tactics or something similar. Make a couple of quick phone calls to recent clients or think of a great but inexpensive gift that you could send to your clients.
What Can You Improve About Your Product Or Service That Would Elevate You Above Everyone Else?
I know a place you could find out… Maybe when you make that call to your customer to see how everything is going. Two birds…One stone now we’re getting clever.
After a bit of research and customer interaction you’ll have a few solid ideas you can implement to add value to your service.
Think about your own buying experiences, think about the people you love doing business with. Identify what they are doing to create that feeling and copy them.
There is a lot of money to be made by simply studying successful businesses and copying what they do. It doesn’t matter if they are large or small – because it’s usually the small things that make all the difference.
I’d love to hear what you are going to do to stand out from the crowd. If your stuck for ideas leave a quick comment on the tyoe of business you’re in and maybe I can help you come up with something.
I want help setting up automated marketing and customer services systems.
“To Your Future Prosperity”
